#SEPHORA COLOR MATCH SKIN#
While other cosmetic companies rely heavily on department store sales, Sephora offers customers a number of tech options that allow them to personalize their shopping experience by trying on makeup virtually using AR, matching their skin tone to a foundation with AI, and sampling a fragrance via a touchscreen and scented air.įurther, in Sephora’s Innovation Lab, launched in 2015, a team of executives hired from the marketing, product development, and technology industries source, develop, evaluate, test, and ultimately launch new offerings and technologies for shopping in the store and online. So we know to be successful as a retailer, we’ve got to be where our clients are, and give her tools and experiences that meet her needs.” “We are very focused on our customers, and we know that her life is increasingly reliant on digital. “Digital and innovation have always been part of our DNA at Sephora,” said Mary Beth Laughton, Sephora’s executive vice president of omni retail. It’s Sephora, the industry-leading chain of cosmetic stores that has leveraged digital transformation to take pole position as the number one speciality beauty retailer in the world.
Like many Silicon Valley startups, its team develops and pitches cutting-edge solutions and customer service experiences, promising to make life easier for its consumers.īut, this is no robotics company or maker of self-driving cars. In San Francisco’s Dogpatch district, a research laboratory explores new products that tap augmented reality (AR), artificial intelligence (AI), and RFID technology. Here's an inside look at its successful digital transformation. Based on the result of the scan, Color iQ will then recommend the best product based not only on color match, but any preferences the client has expressed.How Sephora is leveraging AR and AI to transform retail and help customers buy cosmeticsīeauty retailer Sephora followed customer technology trends to command the cosmetic industry worldwide. So, how does this seemingly magical technology work? First, the Sephora Beauty Advisor scans the client’s skin in several areas on the face and neck using a highly accurate device. “A client with a more muted complexion might find that foundations often look too garish on their skin, while someone with a more saturated will look ashy/grey if a foundation is not matched perfectly.” “Adding saturation as a dimension in matching helps us match clients who normally have a hard time finding a foundation that looks good on them,” Nelly Mensah, Senior Director of Store Experience & Digital Product at Sephora tells TZR. It takes into account three attributes of color: depth, undertone, and saturation - versus the industry standard, which currently only consists of depth and undertone, not saturation. Sephora’s new Color iQ technology helps match you with your perfect foundation, concealer, pressed powder, or tinted moisturizer. To address the inevitable limitations of color-matching, (even in-store), Sephora is launching a new shade matching technology that seeks to make the experience more accurate and inclusive than ever before. Factors including how the product looks in natural light, or after it’s oxidized on the skin, and whether or not it fits your undertone, contribute to the confusion and difficulty of finding that just-right shade. The process often goes beyond what meets the eye. Aside from the fact that one too many brands still don’t carry a wide enough range, there are so many factors that go into finding your perfect match. Foundation shade matching is tricky territory.
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